Work — Case Study
Kinetic
A campaign engineered to be remembered.
01 — The Challenge
A launch in a noisy room.
The message had to land in seconds, across formats and budgets that vary wildly.
02 — The Idea
One sharp idea, everywhere.
One central idea expressed through type, color and rhythm — built as a motion system that works on any format.
03 — The Process
From storyboard to screen.
Concept, storyboards, animation, sound design and rollout across social, web and screen — every frame on brief, every format on system.
04 — The Experience
Motion that moves with the message.
The campaign cut through, and the system it was built on is ready to continue the story.
The Result
A campaign that cut through — with a system ready to continue.
Credits
Concept — Xanthrons
Animation — Xanthrons Studio
Sound — Xanthrons Studio
Rollout — Xanthrons Studio
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