XANTHRONS

Work — Case Study

Studio·2024·Consumer launch

Kinetic

A campaign engineered to be remembered.

Kinetic, in motion.

01 — The Challenge

A launch in a noisy room.

The message had to land in seconds, across formats and budgets that vary wildly.

The room we were entering.

02 — The Idea

One sharp idea, everywhere.

One central idea expressed through type, color and rhythm — built as a motion system that works on any format.

The idea, reduced.

03 — The Process

From storyboard to screen.

Concept, storyboards, animation, sound design and rollout across social, web and screen — every frame on brief, every format on system.

Frames and storyboards.

04 — The Experience

Motion that moves with the message.

The campaign cut through, and the system it was built on is ready to continue the story.

The campaign, live.

The Result

A campaign that cut through — with a system ready to continue.

Credits

  • Concept — Xanthrons

  • Animation — Xanthrons Studio

  • Sound — Xanthrons Studio

  • Rollout — Xanthrons Studio

Next Project

Forma

The identity, as a system.